Learn more about the European tradition of Easter trees in preparation for our class on March 14th where you can create your own Easter tree.Read More
I have always had a dream to blur the lines of floral and fashion. Alexander McQueen, the iconic fashion designer, brought us the introduction on the concept of floral as wearable fashion. This project for Sask Fashion Week was something that I never thought possible so young in my career and I am thrilled to have been given this opportunity to push myself and the boundaries of my industry.
When meeting for the first time with the dynamic Sask Fashion Week leaders, they met my enthusiasm to see this project come to light. Taking our floral designing ability and pushing it further to illustrate how live floral can be shifted into structural art is a process I have thoroughly enjoyed and one that continues to evolve. Currently this project is sitting in my basement drying and turning into a entirely different creation before my very eyes.
The base structure of the dress was made out of wire and was built as a hard armour to hold the delicate blossoms that would soon follow. Trial and error, 100 bandages, a few thousand gallons of blood later - I had a form to work with to begin the transformation. It was time to share my vision with my talented Wascana Flower Shoppe co-workers and embark on our collaboration.
We fought, we screamed, we pushed, and we proved each other wrong - but together we got there. The central concept we developed revolved around the earth birthing creation. Elements from nature including antlers, fur, dirt, moss, leaves, twigs, and dried goods accented the main statement of floral. David Austin roses, hanging amaranthus, sahara roses, antiqued hydrangeas, large cymbidium orchids, juniper berries, bear grass and magnolia leaves, to name a few, created the floral centerpiece for the dramatic, almost gothic, color palette. Have a look on set....
The collaboration between myself and the truly gifted individuals that made the ad campaign come together to express our story was truly a inspirational experience. Countless creative meetings, late nights, long days, endless text messages, and phone calls led to our solidified concept.
Working along side Chris Pritchard, Dan Pritchard, Sara Lindsay, Kiriako Latridis, the team from Play Creative, and the amazing models (Edge Agency: Hannah, Ian, and Agum) was a gift in its self. Any time I have the opportunity to work with talented artists in their respected fields is a opportunity to learn and grow. Each and every one of these people have inspired me to push limits, stretch boundaries, and continue to develop with my creativity!
The finished ad campaign's story came together on the inspiration from many mood boards contributed by all parties involved. It is a expression of art and fashion, and the fact that there are no limits or boundaries between a multitude of creative and artistic fields.
We came together telling our story and blending our fields through color, texture, and a multitude of elements. It really is so beautiful to me how hair, make-up, floral, photography, and film can blend and build together to produce such a dramatic outcome. So much energy and heart was put into this project from everyone involved. To describe it best would be to say it became like a child to us, and the studio became our home.
The finished images and video campaigns hauntingly captivate any one who views them enticing their senses and emotions. Some might even say controversial, however great things come from taking risks and chances.
The best moment of the process was when we got THE shot, and we all could not believe what we had actually achieved together. Inspiration and creating with other artists and fields can be such a fulfilling and humbling experience, with some of the most stunning outcomes. Art supporting art....after all the lines of creative industries always tend to blur.
It all started with a dream and the dream came true. Thank you to everyone involved in Sask Fashion Week who took a chance on myself and this wardrobe idea. Thank you also for the incredible creative journey we took together to collaborate and tell this amazing story through so many artistic mediums.
The final images are all attached to view, and you can watch the campaign video at https://www.youtube.com/watch?v=Li6vbbVzwRI
Written by Ryley Koma
Creating for friends is always the best- especially when it allows me to travel outside my comfort zone and into a new city. As a designer, I love to travel and create for couples all across Canada and have had the pleasure of embarking on some pretty amazing journeys to share my passion and love of weddings. Thanksgiving weekend was a very special weekend for me as one of my families closest friends married a truly beautiful young lady. Jocelyn was the most fantastic bride and truly loved the overall we created for her. Soft peaches, blush pinks, creams and champagnes paired with deep burgundy created a soft yet dramatic palette for the day. David Austin roses, Import orchids, hanging amaranthus, blushing bride (cute-hey?), sahara roses, hydrangeas, tuberose, dusty miller and local Cafe Au Lait dahlias made up the table center's and bouquets. We love you Bryce and Joc and wish you the very best in all the years to come. xoxo. Tanya
Thank you to the amazing Kris Photography in Saskatoon for the images. www.krisphotography.ca
On October 31st, 2014 we had the pleasure of creating for an amazing couple who stressed a very personal and unique approach to their wedding day. It is always a pleasure to create for couples who are inspired by their own love story and place a profound desire to let their style shine through on their special day. The dramatic tones and focus on texture easily makes this wedding one of my personal favourites. We used deep plum calla posies, dahlias and ranunculus, burgundy David Austin roses, hanging amaranthus and James Story orchids, deep blue delphiniums and then finished off the look with enhanced gold berries and dramatic passion vine. The willow on Wascana was a perfect backdrop for the incredibly dramatic gold urn table pieces and the nature inspired ceramic moss pots. Take a peek at the photos courtesy of Nicole Gerhardt Photography.
We are pleased to have Tanya Anderson as our creative director and an integral part of our team. She recently won a national award recognizing her for her incredible talents and leadership within the floral community. We are so very proud of her. Congratulations Tanya!